Terms and Conditions
Last Updated: December 2025
These Terms govern your use of Thriveful’s software, dashboards, and Services.
By accessing or using Thriveful, you agree to these Terms.
1. Definitions
“Services”: Brand Archetype Discovery™, Brand Core System™, Brand Clarity Engine™
“User”: any person with a Thriveful account
“Content”: any text, uploads, audit inputs, or brand documents you submit
“Subscription”: monthly or annual paid plans
“AI Outputs”: content generated by the Services
2. Use of the Services
You may use Thriveful only for lawful purposes and in compliance with these Terms.
You agree not to:
Attempt to reverse engineer the platform
Use AI outputs to create malicious or harmful content
Share or sell your account access
Attempt to circumvent billing, usage limits, or rate limits
3. Accounts & Authentication
You must provide accurate information when creating an account.
You are responsible for securing your login credentials.
Authentication is provided via:
Email login
Google OAuth
Clerk (identity & session management)
4. Subscription & Billing
A. Payment
Subscriptions renew automatically until canceled.
Billing is handled via Stripe.
B. Refunds
Thriveful does not offer refunds for:
Partially used subscription periods
Early cancellations
AI output dissatisfaction
C. Free Trials
Free trials (if offered) convert automatically unless canceled.
D. Usage Limits
Plans may include:
Audit limits
API call limits
AI generation limits
Seat/user limits
Exceeding limits may require an upgrade.
5. AI Output Ownership
You own the content you submit and the AI outputs generated for you, with the following conditions:
Thriveful retains rights to store and process inputs to deliver the Service
Thriveful may use anonymized usage patterns to improve features
You may use generated content commercially
Thriveful does not claim ownership over your Brand Core or audit results.
6. Acceptable Use of AI
You may not use Thriveful to:
Create illegal, hateful, or deceptive content
Generate misinformation
Harass individuals or groups
Conduct competitive scraping
Automate spam
Violations may result in account suspension.
7. Termination
We may suspend or terminate accounts for:
Violations of these Terms
Abuse, fraud, or API misuse
Failure to pay
You may terminate your account at any time through the dashboard.
8. Limitation of Liability
To the maximum extent permitted by law:
Thriveful is not liable for:
Loss of revenue, profits, or business
Mistakes or inaccuracies in AI-generated content
Downtime or service interruptions
Loss of data due to user error
Total liability is limited to the amount paid in the past 3 months.
9. Disclaimer
The Service is provided “as is” without warranties of any kind.
AI outputs may be incorrect or incomplete.
You are responsible for reviewing and verifying all outputs.
10. Governing Law
These Terms are governed by the laws of the State of Georgia.
11. Contact
For legal questions:
legal@thriveful.com