Privacy Policy
Last updated: December 2025
Thriveful, Inc. (“Thriveful”, “we”, “our”, “us”) provides brand-building software tools including the Brand Archetype Discovery™, Brand Core System™, and Brand Clarity Engine™ (the “Services”).
This Privacy Policy explains how we collect, use, and protect your information when you use our websites, dashboard, and products.
1. Information We Collect
A. Information You Provide
We collect information you voluntarily provide when you:
Create an account
Complete the archetype assessment
Build your Brand Core
Submit content for audits
Subscribe to a plan
Contact support
This may include:
Name
Email address
Business information
Brand Core answers & content inputs
Payment information (processed by Stripe — we never see or store card numbers)
B. Automatically Collected Information
We automatically collect:
IP address
Device & browser type
Usage data inside the dashboard
Audit interaction events
Referrer & UTM parameters
Login/authentication history
Tools we use:
Mixpanel
Google Analytics
Clerk (authentication)
Stripe (billing)
Resend (email events)
C. AI Processing
When using the Brand Core System™ or Clarity Engine™:
Your inputs are processed by our AI models
We do not use customer data to train third-party models
We do not store raw AI inputs beyond what is necessary for functionality
2. How We Use Your Information
We use your information to:
Operate and improve the Services
Personalize your archetype and Brand Core experience
Generate audit results
Identify behavioral patterns for feature improvement
Send transactional and onboarding emails
Prevent misuse and ensure account security
Process payments and manage subscriptions
3. How We Share Information
We do not sell personal information.
We may share data with:
Service providers (Stripe, Clerk, Mixpanel, Resend, OpenAI/Anthropic)
Compliance authorities, if required by law
Business transfers, in case of acquisition or merger
All third parties follow strict data protection requirements.
4. Cookies & Tracking
We use:
Essential cookies (login, session)
Analytics cookies (Mixpanel, Google Analytics)
Preferences cookies (theme, last session state)
You can disable cookies in your browser, but some features may stop working.
5. Data Security
We use:
End-to-end encryption (HTTPS/TLS)
Role-based access
Secure databases
Automatic audit logs
Continuous monitoring
6. Data Retention
We retain data for as long as your account is active.
You may request:
Account deletion
Export of your Brand Core
Removal of stored content
Contact: legal@thriveful.com
7. Your Rights
Depending on your region, you may have rights to:
Access your data
Correct inaccurate data
Request deletion
Withdraw consent
Opt out of analytics cookies
8. Children’s Privacy
Thriveful is not for children under 16.
9. Changes to This Policy
We may update this policy. Updates will be posted here with a “Last Updated” date.
10. Contact
Thriveful, Inc.
Email: legal@thriveful.com